Newhouse Creative Advertising Students Win 195 Awards in 1 Year, Setting a New School Record
Creative advertising students at the Newhouse School have set the program record by winning an impressive 195 awards in one year. “What most impressed me about the awards the Newhouse creative advertising students won was not the amount but the range,” says Taras Wayner ’88, former chief creative officer of Wunderman Thompson in New York and an alumnus of the College of Visual and Performing Arts. “I’m so proud of all of our creative advertising students, who can use these opportunities to show what they have learned, and more importantly, what they can take to industry. “The Newhouse advertising department is uniquely positioned to ensure that our students succeed at the highest levels,” Lodato says. “It’s an amazing achievement that creative students have won 195 awards within a year,” says James Tsao, chair of the advertising department. All award-winning work was created in the Portfolio I, II and III courses taught by professors Mel White and Kevin O’Neill as part of the creative advertising track.
At the One Show Young Ones Brief competition, the Burger King campaign created by art director/copywriter team Rachel Hayashi and Jessica Mastorides, “Have it the Real Way” (video), earned one of the most prestigious advertising awards: Newhouse’s first Silver Pencil. Art director Sam Luo’s WhatsApp “On Hold” (video) earned a shortlist award for its innovative integration of mental health and technology through cell-blocking “On Hold” towers in high stress areas, automatic away messages and mental health scans through facial recognition. The One Show Young Ones ADC competition earned Newhouse the coveted Silver Cube, another program first. Newhouse also received three merit awards at One Show Young Ones ADC. The record-setting continued at the Clio Awards, where Newhouse ranked among the top five most-awarded schools worldwide, winning a record-breaking five Clio awards. In Luo’s print campaign, the famous McDonald’s golden arches swoop through late-night cityscapes to land in apartment windows, showing off McDonald’s delivery service.
Luo also won Clio shortlists for Hermes “The Silk Definition,” capturing the luxury of the brand’s signature scarves through sweeping landscapes crafted by silk, and Jeep’s “Go Wild,” mimicking adventurous landscapes through extreme close-ups of zebra stripes and giraffe spots for Jeeps to explore. Maia Baptista and Joe Cutuli, art director / copywriter team, won a Clio Shotlist with their Coca-Cola “Cashcan” (video). Luo’s second National ADDY gold was for “Go in Deep,” a print ad campaign for Oral-B Glide Floss featuring a scuba diver, mountain climber and parachuter traveling between two massive teeth to show just how deep the floss can go. Art director Allison Scherger won a National ADDY gold award for her “Decibullz Earplugs” campaign.
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