New trade unions in America are successfully using company brands
sbwu unionised the first Starbucks café last December: more than 90 have followed. These are independent outfits but some enjoy the backing of older ones.
Anastasia Christman of the National Employment Law Project, a think-tank, suggests that this helps target workers who lack experience of unions. Using company names makes it harder for firms to distance themselves from “independent contractors”.
For exclusive insight and reading recommendations from our correspondents in America, sign up to Checks and Balance, our weekly newsletter.
Read full article at The Economist