This haircare brand is on a mission to support demanding women & here’s how
The beloved haircare brand recently launched its “Fund the Demanding” initiative to back women who are driving change in their community. With a belief that change begins with awareness, the initiative aims to help raise awareness about female change-makers and their causes. The brand named Rochelle De Goias-Jackman, the founder of Girls E-Mentorship, aka GEM, to be the 2022 ambassador of the “Fund the Demanding ‘initiative.
A top 100-rated charity, GEM’s research-based mentorship programs are designed in sync with Rochelle’s vision to empower young girls. As part of the program, the girls are mentored by experienced professionals who work closely with them to develop professional skills. In addition to the core skills, mentors actively work on boosting self-esteem and self-worth to further empower these young women.
Talking about the initiative, Rochelle said, “To me, Fund the Demanding means to demand change for women in the workforce, to demand inclusivity in the workforce and in C-suite positions, to demand more from your life, from yourself, and your future. Demanding more of herself and a whole generation of future demanding women, Rochelle intends to utilize the 10K grant for the expansion of the program. You can support GEM’s girl empowerment efforts by contributing to the cause by donating, or applying to be a mentor yourself.
Read full article at Curiocity